“What hollywood did today, fashion would do tomorrow”
Quoted by elsa schiaparelli
Cinema advertisements on television and in magazines encourage the public to watch films.
Throughout the 20th century films have become more influential in portraying new and upcoming trends that encourage the audience to follow the styles of the actors on the screen.
Films have become a new avenue for advertising in the fashion world. For example, Sex and the City displays many big fashion houses such as monolo blahnik. In one scene, Carrie walks down the street and the shop is in the background quite obviously. This is a form of visual advertising as the audience remembers the brand and this heightens its popularity.
Rebel Without a Cause (1955) featured James Dean setting a new standard in cool, “Even I had his red biker jacket,” Monolo Blahnik said.
Audrey Hepburn cut her hair off for the film Sabrina to give her look a more grown up woman appearance. It became the rage at the time, young girls and women were asking their hair stylists for an “Audrey Hepburn” hair cut. This demonstrates that it is not only what the actors wear that is powerful, but how they hold themselves and accessorise too. Their hair, makeup and accessories are very much apart of the fashion scene.
To find out more on fashion influences through film, visit www.travellady.com